The aim of this reorganization is to build a leaner business that will help contribute to the success of the group of companies in the long haul.
Along with a revitalized Lim Kim Hai Group came a brand new logo to reflect its new directions and aspirations.
The logo retains the original spirit of Lim Kim Hai while injecting fresh new elements intended to appeal to the younger generation. The triangular icon is retained to depict the unchanging and strong tripartite relationships between the company, its stakeholders, and the extensive support of its broad customer base. Gold is chosen as the colour to signify the “Gold” element whereas the blue background signifies “Ocean” in the Chinese words “Kim” and “Hai” respectively.
The three entities within the Group share the same iconic elements, symbolizing their excellent unity and synergy. The letter “L” has been shifted downwards to stand alongside “K” and “H”, representing the company’s equal opportunities, all the more when it has now grown far beyond a family business.